Support

CRM Solutions

CRM Solutions

In today’s world businesses move at light speed and maintaining a competitive edge is essential. It’s critical to utilise your customer information and retain tight control over your business processes. This is where GA can help you, with their expert knowledge of developing and implementing Microsoft CRM (Customer Relations Management). This dynamic software can be smoothly integrated into your existing systems and sit neatly alongside other Microsoft products such as Office and Outlook. Using customer information that you possess and acquire it can produce impressive, appropriate, full colour management information reports. CRM also tracks sales activities including phone calls, sales visits and emails, letters and other documents to provide a record of all communications between you and your customers.

Flavours of CRM “Microsoft CRM has helped IBIS achieve its sales goals over the past year by being a very compelling product to the marketplace. I would hate to say where we would be today without Microsoft CRM coming out of the economy we’ve all experienced over the past 2 years.” - Andy Vabulas, IBIS.

CRM uses state-of-the-art methodologies and technologies to help you manage your customer relationships and keep you up-to-date on sales visits, emails, and deadlines. Microsoft CRM is not just a contact management system – it’s a strategy used to learn more about customers' needs and behaviours in order to develop a deeper understanding of your business requirements and future ventures. Information stored on existing customers (and potential customers) is analysed and used so that management, salespeople, and perhaps the customer can access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had purchased, and so forth. Automated CRM processes are often used to generate automatic personalised marketing based on the customer information stored in the system, and produce detailed management information reports.

Why use Microsoft CRM?

  • Streamlining processes and automating day-to-day tasks helps your business increase its capacity to handle requests - without increasing your employee count. This shortens the average sales cycles and hence maximises profit margins.
  • The costs associated with finding new customers means retaining existing customers and expanding business is paramount. CRM helps you achieve this by gaining a deeper understanding of your customers, providing them with the consistent, efficient service they expect, hence promoting repeat purchases and cross-selling of relative products.
  • Comprehensive, easy-to-digest reports let you forecast sales, measure business activity and performance, evaluate sales and service success, and identify trends, opportunities and problems before they occur.
  • Microsoft CRM was designed to tightly integrate with Outlook and Office, hence delivers lower training costs, broader user adoption and an incredibly rapid return on investment.
  • Microsoft CRM makes it easy for employees to share information across teams and departments, eliminates redundant data entry.
  • A link between Microsoft CRM and the accounts system enables you to maintain a tight control over resources, improve the timeliness of invoicing.

“We doubled our turnover and improved margins by 30%, with no increase in staff, by implementing CRM in our telesales operation” — Anthony Moxon, Managing Director of Ink Jets and Toners Ltd.

Example CRM Screen

Go to Clients for case studies of our CRM projects for Paul Smith, EdExcel/Pearsons, Orchid Cellmark, PropertyIndex, Cotswold Group, DBI Group and others ...

© Gordon Associates; 2011+ | Info@GordonAssociates.co.uk